Graphic Design and Digital Art

As a graphic designer my main focus is flow of information for the client. Following this, I study brand ideals with trend analysis to create designs that are appealing to the widest range of customers.

WWF Campaign

This is a campaign to extend awareness of the world's endangered animals. The campaign includes a large poster, three card handouts and a trifold brochure. Created in 2010. Note: this is a hypothetical campaign and is not directly affiliated with WWF.

WWF Campaign Card Handout Design ©2011 Allison Holden

WWF Campaign Card Handout Design ©2011 Allison Holden WWF Campaign Card Handout Design ©2011 Allison Holden WWF Campaign Card Handout Design ©2011 Allison Holden

WWF Campaign Card Handout Design ©2011 Allison Holden WWF Campaign Card Handout Design ©2011 Allison Holden WWF Campaign Card Handout Design ©2011 Allison Holden

WWF Campaign Brochure Design ©2011 Allison Holden WWF Campaign Brochure Design ©2011 Allison Holden

Web Ad

This web banner advertisement is designed for Pepsi® in 2010 to encourage consumer involvement. This design was created to encourage interaction with the company before the hype of interactive social media such as Twitter. Note: this is a hypothetical campaign and is not directly affiliated with Pepsi®.

Pepsi Web Advertisement ©2011 Allison Holden

City Guide

This travel guide of Iowa City includes restaurants, bars, events, landmarks and more. The design focuses on giving viewers a full understanding of places around Iowa City including photos, price range, ambiance and maps. Final guide contains over 20 pages of easy to navigate information. Created in 2010.

Iowa City Guide Book Design ©2011 Allison Holden

Iowa City Guide Book Design ©2011 Allison Holden

Iowa City Guide Book Design ©2011 Allison Holden

Chicago Skyline

This is a pentaptych of the beautiful Chicago skyline to be hung in the home. Thank you to Paul Kurek for taking the original photograph and Mike Kurek for the inspiration. Created in 2012.

Dimensions: 11.75 x 36 inches (each)

Chicago Skyline Photoshop Poster Design ©2013 Allison Holden Chicago Skyline Photoshop Poster Design ©2013 Allison Holden Chicago Skyline Photoshop Poster Design ©2013 Allison Holden Chicago Skyline Photoshop Poster Design ©2013 Allison Holden Chicago Skyline Photoshop Poster Design ©2013 Allison Holden

4Elements Playing Cards

A deck of playing cards implementing the four elements of Earth, Water, Air and Fire. Each card is custom designed in Photoshop using standard deck dimensions and ergonomic rounded corners. Below are samples of the back of the card and four suits. Created in 2011.

Photoshop Four Elements Playing Cards Design ©2011 Allison Holden

Guitar Splatter

Lose yourself in music with this Fender Stratocaster® poster. Created in 2012. Modified in 2014. Note: this project is not directly affiliated with the Fender company.

Dimensions: 58" x 36"

Fender Stratocaster Photoshop Splash Paint Poster Design ©2014 Allison Holden

Jammi Jams web poster

In September of 2014, I created this web poster advertisement for a live sketch comedy group "Jammi Jams" who performs at Second City comedy club in Chicago, Illinois. The goal of this advertisement was a 1950's pajama party theme. I used common 1950's graphic design style and combined it with a contemporary edge.

Second City Jammi Jams Vintage Web Poster Ad Design ©2014 Allison Holden